How Professional Photography Can Be Your Secret Weapon when Selling Your Beach House

Lisa Bowman


In today's digital age, compelling real estate photos can make a profound difference in how quickly a home sells. According to a study by RubyHome, real estate listings equipped with professional photographs sell 32% faster. If you are planning to list your home for sale, this guide will walk you through the art of real estate photography.

Fast Facts about Real Estate Photography: A Snapshot

High-quality photography isn't just about creating visually appealing images; it plays a critical role in the real estate transaction process. According to, a stunning 72.2% of real estate agents confirm that superior photography assists them in securing more listings. Furthermore, 83% of potential buyers rely heavily on photos when deciding which properties to visit.

Interestingly, sales agents who invest in professional photography services tend to earn double the commission of those who don't. Meanwhile, over 61.3% of brokers deem superior photography to be 'critical' in home selling.

High dynamic range (HDR) photos, known for their vivid detail and contrast, can make a property listing incredibly appealing. Listings with such photos can sell 50% faster and are likely to attract 118% more online views.

Drone or aerial photography has also made a mark in the real estate market, with homes having such photos selling at a rate 68% quicker. These statistics highlight the profound impact of photography in the realm of real estate.

Amateur Vs. Professional Photography: Understanding the Contrast

Professional photographers have the right equipment and expertise to present your house in the best light. Their understanding of angles, lighting, and post-production can make your listing photos stand out among hundreds of homes online.

The professional edge

Hiring a professional real estate photographer can make a significant difference. Their expertise in lighting, angles, and editing can help accentuate your home's features and create a compelling story through images.

Timing your shoot

The timing of your photo shoot significantly impacts the quality of your images. The best times are usually early morning or late afternoon when the sun casts a warm, soft light.

Color combinations

Choosing the right colors can enhance your real estate photos. Neutrals tend to work best, but occasional pops of color can draw attention to specific features of the home.

Strategies professionals use to capture effective home photos

Preparation: Minimize clutter and remove personal touches

Before a photographer is even on the property, you’ll want to make sure your house is in its most appealing form. To this end, decluttering and depersonalizing your space is essential. It allows potential buyers to envision their own life in your home instead of getting distracted by your personal belongings.

Prioritize photographs over decor

While appealing decor is a bonus, the focus should be on creating great photos. Make sure the entire room is visible and all its selling points are highlighted.

Bathroom brilliance

Pay special attention to the bathroom when taking photos. If you are working with a stager, they can help with this,but fresh flowers, updated light fixtures, and a clear bathroom counter can transform this personal space into an enticing, spa-like retreat.

Weather wisdom

The weather on the day of your photo shoot plays a crucial role in the final result. Overcast days often provide the best lighting for both exterior and interior photos. Regardless of the weather on the day of the shoot, a professional real estate photographer will adjust to capture your home in the best light.

Window wonders

Clean windows can make a huge difference. They allow more natural light and emphasize beautiful views, which can be a significant selling point.

Highlight your home's features

Every house has unique features that can attract buyers. Whether it's a grand fireplace or a luxurious kitchen counter, photos that highlight these aspects will be a huge part of your photographer’s to-shoot list.

Angles and perspectives

Professional real estate photos are often taken from the corner of the room to capture a wide view. This perspective can make rooms appear larger and provides a comprehensive look at the space.

About Bowman Properties

Bowman Properties is the brainchild of Lisa Bowman, a seasoned professional in the realm of real estate with over two decades of experience. If you are looking to buy or sell a home or have any questions about the Connecticut real estate market, contact Bowman Properties today.

*Header photo courtesy of Shutterstock


Insightful local knowledge and extensive expertise. We looks forward to earning your family’s trust and leveraging our success for your benefit for generations to come. We looks forward to earning your family’s trust and leveraging our success for your benefit for generations to come.

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